Client: Thomas Henry
Task: Bring Thomas Henry across the Atlantic
Project: Thomas Henry Market Launch USA
Service: Distributor setup, team setup, event activation, social media
Category: Strategy
Website: thomas-henry.com
When we were approached by the iconic cocktail mixer brand Thomas Henry to launch in the US, we were thrilled and got to work.
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Disrupting bar culture. One drink at a time.
The big question from the beginning was: how do you bring this amazing brand from Berlin to a market that’s oversaturated, spoiled, and constantly changing? How can we disrupt the bar culture?
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We put together a team that took care of everything from A to Z, from sales, to brand trainings, to event activation, to social media, to distributor negotiations.
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The key: have bartenders experience the brand. Booze filled late nights in bars across the city or long flights over the Atlantic to the home of the brand - we did it all. Once they were convinced, the rest is will fall into place.
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