Client: Schöfferhofer Hefeweizen
Task: A Brand Becomes A Time Of Day
Project: Schöfferhofer Hefeweizen Communication
Service: Positioning, Claim Development, Key Visual Development
Category: Strategy, Branding, Communication
Wheat beers never go out of style. And in a heavily competitive market, you have to do a little extra to get noticed. As the only wheat beer not brewed in Bavaria, Schöfferhofer is special in its own terms. No one will forget the first time Schöfferhofer touched their lips. It’s a magical moment where the everyday turns into the extraordinary and the unconventional into the unexpected.
It’s the Schöfferhofer sparkle and The Orange Hour key visual that is the cumulated essence of the the character, environment, and attitude of the brand.