Client: Radeberger Pilsner
Task: Event Activation
Project: Tastemaker Collective Summer Splash
Service: Campaign Development, Event Activation
Radeberger Pilsner has been around since 1872 and is one of the fastest growing beer brands in the US. Obviously you don’t get there by yourself. There are a lot of people to thank on the way. The success of Radeberger Pilsner is built on our strong community of beer lovers - we call it The Tastemaker Collective.
For them, we hosted the Radeberger Pilsner Summer Splash. An activation to celebrate all the friends we made along the way. Set in a spectacular location in the middle of the New York harbor - the exact place the first barrels of Radeberger Pilsner touched the US in 1903. An evening of speeches, sunsets, and of course, cold Radeberger Pilsners.
