When it comes to pioneers, you cannot not talk about Clausthaler. The inventor of Non-Alcoholic beer - an entirely new beer segment at the time, that was built on German brewing craftsmanship and the drive to innovate.

But the world has changed a lot since Clausthaler was invented in 1972. Instead of a mere beer replacement because of functional reasons, people are more and more grabbing a bottle of Non-Alcoholic beer because they’re looking for a delicious and natural refreshment.

With that comes a younger target audience. So we repositioned the brand and re-imagined what a Non-Alcoholic beer can look like on shelves and beyond. The core of the brand: Natural Brewing - Refreshing Living. Reinforcing what the brand is all about and how it’s the perfect companion for everybody with big plans.