It’s the German dedication to taste and tradition, that our Canadian friends appreciate, probably more so, than the famous German humor. We combined all of those elements to create an OOH campaign with transit oriented headlines that bring a smile to commuters’ faces. Our focus was the Metro Toronto area: think highways heading into downtown, Union Station domination, transit shelters around the city, and more.

And maybe even steer them into the LCBO to grab a crisp DAB for the commute back home.