Schoefferhofer Orange Hour

Introducing The Unexpected German

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Orange Hour

Wheat beers never go out of style. And in a heavily competitive market, you have to do a little extra to get noticed. As the only wheat beer not brewed in Bavaria, Schöfferhofer is special in its own terms. No one will forget the first time Schöfferhofer touched their lips. It’s a magical moment where the everyday turns into the extraordinary and the unconventional into the unexpected.


Schoefferhofer Orange Hour

Client: Schöfferhofer Hefeweizen
Task: Positioning, Claim Development, Key Visual Development
Service: StrategyBranding, Communication
Website: schofferhofer.us


Schoefferhofer Magazine Advert

It’s the Schöfferhofer sparkle and The Orange Hour key visual that is the cumulated essence of the the character, environment, and attitude of the brand.



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